Speaker Presentations

Monday, October 19

Workshop | Mastering Integrated Sales

Tuesday, October 20


Making Multiplatform Content Workflows Work for Content Teams

Video Content Models: Finding the Right Match

Boosting Engagement With Data-Driven Editorial

Custom Content and the Role of Editorial Teams: Making it Work

Creating an Iconic Cover

How the Digital Edition is Changing


Keeping Your Customers, and Getting Them to Buy More

Marketing Activation: From Knowledge to Action

Smarter Social Marketing

Cool New Interactive Audience Acquisition Tactics

  • Mike Kelly, Senior Director of Marketing, Time Out North America
  • Tricia Syed, VP, User Marketing & Marketing Analytics, Penton

Why We Use That: Favorite Data Tools, Dashboards and Solutions

  • Youyoung Lee, Director of Editorial Insights, Hearst Magazines Digital Media
  • Ann Marinovich, Vice President, Advertising Products and Strategy, Forbes Media


Can't-Miss Recurring Revenue Streams

Amp Up Integrated Sales with Mobile

Secrets to Pricing and Packaging Branded Content

Is Programmatic Right for You?

Paid Content Models that Drive Recurring Revenues

Folio: Forums

Print Advertising Process Management: New Techniques and Technologies

Association Media Leadership Forum

Wednesday, October 21


Social Media: Making Sure Your Content Surfaces and Maximizing Referrals

  • Ken Sheldon, Executive Director, Audience Development, New York Media

Critical Trends in Mobile Content

  • Kim Lau, VP and GM, Digital, Atlantic Media

Launching a Print Title in Today's Market


Growing and Maintaining a Clean, High-Quality Database

Earning Loyalty Through Great Cusomer Service

  • Stacy Gaither, Director, Print and Multimedia Magazine Content, The Upper Room
  • Nathan Laurie, President, Jobpostings Magazine, Jobpostings

Marketing Secrets for Selling Out Your Events

  • Heather Granato, VP, Content, Health & Nutrition Network, Informa Exhibitions
  • Eric Johnson, Associate Publisher, Marketing, SELF
  • Fred Poust, Senior VP, Conferences & Business Development, Forbes Media


Brand Franchises Equal Big Money

  • Andy Cohn, President and Publisher, The Fader
  • Leslie Doty, Cheif Marketing Officer, Trusted Media Brands

Building a Suite of Native Ad Products That Work

SIPs: Print's Secret Weapon

Show Program

Breakout Session
  • 9:00 a.m. – 6:00 p.m.
    Registration Open
  • 11:00 a.m. – 1:30 p.m.
    Folio: Eddie & Ozzie Awards Luncheon
  • 2:00p.m. – 5:00pm
    Thinking Outside the Box in Editorial Management
  • 2:00p.m. – 5:00p.m.
    Social Media Marketing for Small and Mid-Sized Brands
  • 2:00p.m. – 5:00p.m.
    Association Media Advanced Leadership Program
  • 2:00p.m. – 5:00p.m.
    Advertising: Selling What Buyers Want
  • 5:00 p.m. – 6:30 p.m.
    Early Bird Meet-Up
  • 7:45 a.m. – 7:00 p.m.
    Registration Open
  • 8:45 a.m. – 9:45 a.m.
    Breakfast and Morning Keynote
  • 9:00 a.m. – 5:00 p.m.
    Folio: CEO Summit
  • 9:50a.m. – 10:35a.m.
    Developing a Video Content Strategy That Works for Your Brands
  • 9:50a.m. – 10:35a.m.
    5 Tactics to Help You Eliminate Your SEO Blind Spot
  • 9:50a.m. – 10:35a.m.
    Expanding Your Brand into Live Events
  • 9:50a.m. – 10:35a.m.
    Creating and Retaining Your Sales “A Team”
  • 9:50a.m. – 10:35a.m.
    Platform Comparison: Mobile Aps, Digital Editions, and Responsive Design
  • 10:30 a.m. – 2:05 p.m.
    Exhibit Hall Open
  • 10:40 a.m. – 11:40 a.m.
    Refreshment Break in the Exhibit Hall
  • 11:45a.m. – 12:30p.m.
    Beyond Posts and Tweets: New Social Media Strategies (and Networks) That Engage Audiences Now
  • 11:45a.m. – 12:30p.m.
    Building a Data Management Platform That Serves Your Company’s Needs
  • 11:45a.m. – 12:30p.m.
    Ad Ops’ Biggest Roadblocks: Viewability, Inventories, and Blocking
  • 12:30 p.m. – 1:45 p.m.
    Keynote Luncheon
  • 1:50p.m. – 2:35p.m.
    Magazine Media and TV: Smart Brand Extensions
  • 1:50p.m. – 2:35p.m.
    Tools, Tactics and Technologies for Next-Gen Email Marketing
  • 1:50p.m. – 2:35p.m.
    Ask the Experts: Peer-to-Peer Q&A in Ad Sales
  • 1:50p.m. – 2:35p.m.
    The Most Important New Technologies and Processes in Ad Production
  • 2:40p.m. – 3:25p.m.
    Growing & Leveraging Your Audience Database
  • 2:40p.m. – 3:25p.m.
    Creating New Revenue with Content Marketing and Native Advertising
  • 2:40p.m. – 3:25p.m.
    Event Video: Content Creation Tips
  • 2:40p.m. – 3:25p.m.
    New Approaches to Managing Your Digital Department
  • 3:25 p.m. – 4:15 p.m.
    Afternoon Refreshment Break in the Exhibit Hall
  • 4:15p.m. – 5:00p.m.
    Native Advertising: Delivering for Partners While Retaining Your Brand Voice
  • 4:15p.m. – 5:00p.m.
    Get the Most Out of Facebook, From Video to Organic Posts and Beyond
  • 4:15p.m. – 5:00p.m.
    Everything You Need to Know About Programmatic
  • 4:15p.m. – 5:00p.m.
    Create an Onsite Experience Attendees and Sponsors Love
  • 5:00 p.m. – 7:00 p.m.
    Folio: 100 Awards Networking Reception
  • 7:30 a.m. – 3:00 p.m.
    Registration Open
  • 8:30 a.m. – 9:15 a.m.
    Keynote Breakfast
  • 8:30 a.m. – 3:00 p.m.
    Folio: Content Marketing Summit
  • 9:20a.m. – 10:05a.m
    Print’s Place in the Media Mix, 2016
  • 9:20a.m. – 10:05a.m.
    New Ecommerce and Paid Content Models
  • 9:20a.m. – 10:05a.m.
    Maximizing Attendee Feedback—and the Insights it Produces
  • 10:10 a.m. – 11:10 a.m.
    Refreshing Break in the Exhibit Hall
  • 10:30 a.m. – 7:00 p.m.
    Exhibit Hall Open
  • 11:15a.m. – 12:00p.m.
    Audiences, Marketing and a No-Holds Barred Peer-to-Peer Conversation With Your Fellow Pros
  • 11:15a.m. – 12:00p.m.
    M&A Planning for Senior Business Managers
  • 11:15a.m. – 12:00p.m.
    Creating Killer Awards Programs and Recognition Events
  • 11:15a.m. – 12:00p.m.
    Production and AdOps Peer-to-Peer: Building the Ultimate Department for the Next 5 Years
  • 12:05 p.m. – 1:05 p.m.
    Folio: 30 Under 30 Awards Luncheon
  • 1:05 p.m. – 2:05 p.m.
    Dessert and Passport Winners Announced in the Exhibit Hall
  • 2:05p.m. – 2:40p.m.
    Using Audience Engagement Data to Improve Editorial Content
  • 2:05p.m. – 2:40p.m.
    Pay-to-Play: How to Use Paid Ads on Social to Amplify Your Brand’s Content
  • 2:05p.m. – 2:40p.m.
    Hiring/Retaining Media-Company Talent
  • 2:05p.m. – 2:40p.m.
    How to Create Your Most Detailed, Effective Attendee-Marketing Plan Ever
  • 2:45p.m. – 3:20p.m.
    Secrets of the Top Editors: Peer-to-Peer Conversations
  • 2:45p.m. – 3:20p.m.
    Fulfillment’s Evolution and What it Means For You
  • 2:45p.m. – 3:20p.m.
    15 Fresh and Out-of-the-Box Sponsorship Ideas Guaranteed to Resonate With Buyers
  • 3:20 p.m. – 3:20 p.m.
    Conference Adjourns


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