Speaker Presentations


Monday, October 19

Workshop | Mastering Integrated Sales

Tuesday, October 20

Content

Making Multiplatform Content Workflows Work for Content Teams

Video Content Models: Finding the Right Match

Boosting Engagement With Data-Driven Editorial

Custom Content and the Role of Editorial Teams: Making it Work

Creating an Iconic Cover

How the Digital Edition is Changing

Marketing

Keeping Your Customers, and Getting Them to Buy More

Marketing Activation: From Knowledge to Action

Smarter Social Marketing

Cool New Interactive Audience Acquisition Tactics

  • Mike Kelly, Senior Director of Marketing, Time Out North America
  • Tricia Syed, VP, User Marketing & Marketing Analytics, Penton

Why We Use That: Favorite Data Tools, Dashboards and Solutions

  • Youyoung Lee, Director of Editorial Insights, Hearst Magazines Digital Media
  • Ann Marinovich, Vice President, Advertising Products and Strategy, Forbes Media

Revenue

Can't-Miss Recurring Revenue Streams

Amp Up Integrated Sales with Mobile

Secrets to Pricing and Packaging Branded Content

Is Programmatic Right for You?

Paid Content Models that Drive Recurring Revenues

Folio: Forums

Print Advertising Process Management: New Techniques and Technologies

Association Media Leadership Forum

Wednesday, October 21

Content

Social Media: Making Sure Your Content Surfaces and Maximizing Referrals

  • Ken Sheldon, Executive Director, Audience Development, New York Media

Critical Trends in Mobile Content

  • Kim Lau, VP and GM, Digital, Atlantic Media

Launching a Print Title in Today's Market

Marketing

Growing and Maintaining a Clean, High-Quality Database

Earning Loyalty Through Great Cusomer Service

  • Stacy Gaither, Director, Print and Multimedia Magazine Content, The Upper Room
  • Nathan Laurie, President, Jobpostings Magazine, Jobpostings

Marketing Secrets for Selling Out Your Events

  • Heather Granato, VP, Content, Health & Nutrition Network, Informa Exhibitions
  • Eric Johnson, Associate Publisher, Marketing, SELF
  • Fred Poust, Senior VP, Conferences & Business Development, Forbes Media

Revenue

Brand Franchises Equal Big Money

  • Andy Cohn, President and Publisher, The Fader
  • Leslie Doty, Cheif Marketing Officer, Trusted Media Brands

Building a Suite of Native Ad Products That Work

SIPs: Print's Secret Weapon

Show Program

K
Keynote
W
Workshop
B
Breakout Session
N
Networking
Content
Marketing
Revenue
Forum
  • 11:00 a.m. – 5:00 p.m.
    Folio: CEO Summit
  • 12:00 p.m. – 2:30 p.m.
    Folio: Eddie & Ozzie Awards Luncheon
  • 2:30 p.m. – 5:00 p.m.
    Editorial Management Workshop
  • 2:30 p.m. – 5:00 p.m.
    Integrated Sales Workshop
  • 2:30 p.m. – 5:00 p.m.
    Building Out Events Workshop
  • 5:00 p.m. – 6:30 p.m.
    Welcome Reception & Folio: 100 Awards in the Exhibit Hall
  • 8:30 a.m. – 9:30 p.m.
    Breakfast and Morning Keynote
  • 9:30 a.m. – 6:30 p.m.
    Exhibit Hall Open
  • 9:35 a.m. – 10:20 a.m.
    Making Multiplatform Content Workflows Work for Content Teams
  • 9:35 a.m. – 10:20 a.m.
    Keeping Your Customers, and Getting Them to Buy More
  • 9:35 a.m. – 10:20 a.m.
    Can’t-Miss Recurring Revenue Streams
  • 9:35 a.m. – 10:25 a.m.
    Overhauling the Production Department: New Roles, New Responsibilities
  • 10:25 a.m. – 11:25 a.m.
    Networking Break in the Exhibit Hall
  • 11:30 a.m. – 12:15 p.m.
    Video Content Models: Finding the Right Match
  • 11:30 a.m. – 12:15 p.m.
    Marketing Activation: From Knowledge to Action
  • 11:30 a.m. – 12:15 p.m.
    Amp Up Integrated Sales with Mobile
  • 11:30 a.m. – 12:15 p.m.
    Print-Advertising Process Management: New Techniques and Technologies
  • 12:15 p.m. – 1:30 p.m.
    Keynote Luncheon
  • 1:35 p.m. – 2:20 p.m.
    Secrets to Pricing and Packaging Branded Content
  • 1:35 p.m. – 2:20 p.m.
    Smarter Social Marketing
  • 1:35 p.m. – 2:20 p.m.
    Boosting Engagement With Data-Driven Editorial
  • 1:35 p.m. – 2:20 p.m.
    Peer-to-Peer: Where Traditional Production and Ad Ops Converge
  • 1:35 p.m. – 2:20 p.m.
    Peer-to-Peer: Marketer-to-Marketer, No Holds Barred
  • 2:25 p.m. – 2:55 p.m.
    Demo Sessions
  • 3:00 p.m. – 3:45 p.m.
    Afternoon Networking Break in the Exhibit Hall
  • 3:50 p.m. – 4:25 p.m.
    Custom Content and the Role of Editorial Teams: Making It Work
  • 3:50 p.m. – 4:25 p.m.
    Cool New Interactive Audience Acquisition Tactics
  • 3:50 p.m. – 4:25 p.m.
    Is Programmatic Right for You?
  • 3:50 p.m. – 5:00 p.m.
    Association Media Leadership Forum
  • 4:30 p.m. – 5:00 p.m.
    Creating an Iconic Cover
  • 4:30 p.m. – 5:00 p.m.
    Why We Use That: Favorite Data Tools, Dashboards and Solutions
  • 4:30 p.m. – 5:00 p.m.
    Paid Content Models that Drive Recurring Revenues
  • 5:00 p.m. – 6:00 p.m.
    Networking Reception in Exhibit Hall
  • 8:00 a.m. – 12:30 p.m.
    Exhibit Hall Open
  • 8:30 a.m. – 9:30 a.m.
    Breakfast and Morning Keynote
  • 9:30 a.m. – 10:30 a.m.
    Morning Networking Break in the Exhibit Hall
  • 10:30 a.m. – 11:15 a.m.
    Social Media: Making Sure Your Content Surfaces and Maximizing Referrals
  • 10:30 a.m. – 11:15 a.m.
    Growing and Maintaining a Clean, High-Quality Database
  • 10:30 a.m. – 11:15 a.m.
    Brand Franchises Equal Big Money
  • 10:30 a.m. – 12:00 p.m.
    Magazine Media and the Future of Print
  • 11:15 a.m. – 12:00 p.m.
    Critical Trends In Mobile Content
  • 11:15 a.m. – 12:00 p.m.
    Earning Loyalty Through Great Customer Service
  • 11:15 a.m. – 12:00 p.m.
    Relationship Selling: On the Wane, or More Important Than Ever?
  • 12:00 p.m. – 12:30 p.m.
    Exhibitor Raffle-Rama and Announcement of Passport Game Winner
  • 12:30 p.m. – 1:20 p.m.
    Folio: 30 Under 30 Awards Luncheon
  • 1:25 p.m. – 2:10 p.m.
    How the Digital Edition Is Changing
  • 1:25 p.m. – 2:10 p.m.
    Marketing Secrets for Selling Out Your Events
  • 1:25 p.m. – 2:10 p.m.
    Building a Suite of Native Ad Products That Work
  • 2:15 p.m. – 3:00 p.m.
    Launching a Print Title in Today’s Market
  • 2:15 p.m. – 3:00 p.m.
    Power Up Your E-Mail Marketing
  • 2:15 p.m. – 3:00 p.m.
    SIPs: Print’s Secret Weapon

Sponsors & Exhibitors Include

MultipubSocial FlowDataPoint MediaDataPoint MediaWright's MediaSuperior Media SolutionsFreeport PressiMirusAKA Enterprise SolutionsLyticsKantar Media | SRDSIntegration New Media (INM)Lineup SystemsMarqueeCambey & West Inc.Synapse GroupIMSCNI CorporationIndex ExchangeKnowledge Marketing

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& Exhibitors

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