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FOLIO:Audience Development Conference & Expo

Conference Tracks

Executive Management Symposium

This track is for the executive management team—the CEO, president, CFO, general manager, publisher, owner, and senior department leaders. Our format facilitates sharing ideas and providing perspective for those who direct and participate in the strategic decision-making process for their companies.

Content and Community
The core of any media business is content that is valuable to a community. But the rules for running a content-producing business have changed. Media companies no longer control the content, nor do they “own” the community. They participate. And what editors did as recently as five years ago might be diametrically different from what they should be doing now. This track is your roadmap to successful content creation for the next five years.

Revenue Generation and Marketing
For publishers, sales managers, marketing managers, account executives and senior management. This track is for those looking to master the new sales and marketing skills required in today’s media environment, and by doing so, solve their customers’ marketing challenges, and stay a step ahead of the competition.

MagaTrends/Idealab
This track explores big trends and new ideas, with a twist: It’s interactive, visual and hands- on. It’s a two-day think tank and demo session for all magazine industry professionals, designed to enlighten, illuminate, inspire and invigorate. Take our great ideas back to your business.


B-TO-B TRACK
The circulation and audience development disciplines continue to work through a transformation as publishers come to terms with their multiplatform marketing needs. B-to-B publishers are leaning more on interactive strategies to drive new opportunities in lead-gen, marketing and analytics—all while sustaining their core functions. Join your colleagues in this track to learn the best of trade-publishing innovation.

CONSUMER TRACK
Whether taking their Web-based subscription promos to the next level, employing new, critical retention strategies or creating the AD team of the future, consumer publishers have a unique set of strategic and tactical challenges. Join us in this track for an exclusively-tailored group of sessions for consumer marketing and AD pros.